Bowlero is turning the penny’s retirement into a one-day event
The penny has been hanging around for a long time. It clinks around in drawers, gets ignored at the register, and somehow still finds its way into everyday life. Now, it is finally having its moment.
On January 25, Bowlero locations across the country will turn a familiar cultural conversation into something guests can actually take part in. The idea is simple: buy two games at full price, and your third game is just a penny. If the penny is on its way out, this is your chance to use one last time and have a little fun doing it.
Why is the penny being retired?
Talk of retiring the penny has been popping up everywhere. News headlines, social posts, and casual conversations all seem to land in the same place. The penny costs more to make than it is worth, yet it keeps sticking around.
Instead of watching that conversation unfold from the sidelines, Bowlero is jumping in with a moment that feels timely, playful, and easy to understand. On January 25, Bowlero takes something everyone recognizes and turns it into a reason to get out, bowl, and share the experience.
What happens at the penny retirement celebration
Bowlero is hosting a one-day, in-center celebration happening January 25. It is designed to feel spontaneous and fun, not complicated.
Guests who stop by can enjoy bowling, arcade games, food, drinks, and a simple nod to the penny’s sendoff woven into the experience. It is the kind of thing that feels fun to stumble into, easy to explain to friends, and natural to post about once you are there. No long rules. No heavy messaging. Just a moment that feels right for the day.
A reason to grab friends and make a plan
Bowlero is built for group energy, and the penny retirement celebration fits right in. It gives people a reason to make plans, even last minute ones.
Whether you are meeting friends after work, looking for something to do with family, or just want a reason to get out of the house, January 25 offers an excuse that feels fun and different. Bowling keeps things moving, arcade games add variety, and the atmosphere makes it easy to stay longer than planned.
If you want to plan ahead, you can check out the Bowlero menu and see what is available at your location.
Easy to enjoy solo or with a group
One of the best parts of this moment is how flexible it is. The Penny Retirement Celebration works whether you stop by on your own or roll in with a group.
For larger groups or casual get togethers, Bowlero also offers social event options that make it easy to keep everyone together in one place. It is a natural fit for friends, coworkers, or anyone looking for something fun to do that night.
Why moments like this stick
Some brand moments work because they feel natural. They tap into something people already know and give them a reason to experience it in real life.
The penny retirement celebration is built around that idea. It is familiar, a little funny, and easy to participate in. That is what makes it memorable and shareable without trying too hard.
For Bowlero, it is another way to turn a regular night out into something people talk about afterward.
Join the celebration on January 25th
If you have ever joked about the penny, ignored it, or wondered why it still exists, this is your moment.
Stop by your local Bowlero on January 25, enjoy your third game of bowling for just a penny, exciting arcade play, and be part of a one-day event that feels current, playful, and worth sharing.
Find your nearest location using the Bowlero location finder and come help us send the penny off in style.
Because even small things deserve a proper goodbye.