The penny has been hanging around for a long time. It clinks around in drawers, gets ignored at checkout, and somehow still finds its way into everyday life. Now, it’s finally getting a moment in the spotlight, and Bowlero is turning it into a reason to bowl.
On January 25, Bowlero locations across the country are hosting a Penny Retirement Party, a one-day event with a simple, clever twist:
Buy two games at full price and get your third game for just a penny.
Yes. A real penny.
Because if there’s ever been a reason to keep one in your pocket, this is it.
Bowling for a penny: one last spin
For one day only, guests can turn a single cent into a full game of bowling. It’s unexpected, playful, and exactly the kind of deal that makes you stop scrolling and start making plans.
The Penny Retirement Party is your chance to actually use a penny again, not in a tip jar or on a counter, but on the lanes.
No complicated rules. No long explanations. Just show up, grab a lane, and see how far a penny can really go.
Why the Penny Retirement Party exists
The penny has become a running joke in everyday life. It costs more to make than it’s worth, slows down transactions, and most of us barely notice when one hits the ground.
That’s what makes bowling for a penny so fun.
As conversations about retiring the penny keep popping up everywhere from news headlines to social feeds, Bowlero saw the perfect moment to turn that cultural conversation into a real-world experience. Instead of letting the penny fade away quietly, we’re giving it one last big night out.
What Happens at the Penny Retirement Party
The Penny Retirement Party is a one-day, in-center celebration happening January 25.
Stop by and enjoy:
A third game of bowling for just a penny
Arcade games
Food and drinks
The signature Bowlero energy that makes it easy to stay longer than planned
It’s the kind of thing that’s fun to stumble into, easy to explain to friends, and even easier to post about once you’re there.
A Perfect Excuse to Make a Plan
Bowlero is built for group energy, and the Penny Retirement Party fits right in.
Whether you’re meeting friends after work, bringing the family, or just looking for something fun to do, January 25 gives you an excuse that feels different, timely, and low effort. Bowling keeps things moving, arcade games add variety, and the atmosphere makes it easy to turn “one game” into a full night out.
If you want to plan ahead, you can check out the Bowlero menu and see what’s available at your location.
Easy for any kind of night out
One of the best parts of the Penny Retirement Party is how flexible it is.
Stop by on your own. Bring a few friends. Turn it into a group hang. It works however you want to use it. For larger groups or casual get-togethers, Bowlero also offers social event options that make it easy to keep everyone together in one place.
It’s an easy win for coworkers, friends, and anyone looking for something fun to do that night.
Why moments like this stick
The best brand moments feel natural. They tap into something people already recognize and give them a reason to experience it in real life.
The Penny Retirement Party does exactly that. It’s familiar, a little funny, and easy to participate in, which is what makes it memorable and shareable without trying too hard.
For Bowlero, it’s another way to turn a regular night out into something people actually talk about afterward.
Join the Penny Retirement Party on January 25
If you’ve ever ignored a penny, tossed one in a jar, or wondered why we still carry them around, now’s your chance to finally put one to good use.
On January 25, stop by your local Bowlero, buy two games, and bowl your third for a penny.
Find your nearest location using the Bowlero location finder and come help us send the penny off in the most Bowlero way possible.
Because when else are you going to get a full game of bowling for one cent?