Bowling’s Hippest Brand Makes its Debut in New Jersey
Middlesex County, NJ, November 4, 2016 – Bowlmor AMF, the worldwide leader in bowling entertainment, announced today that it will open its latest Bowlero location in North Brunswick, New Jersey, on November 12, following a multi-million dollar renovation. Formerly Brunswick Zone Carolier Lanes, the all-new Bowlero North Brunswick will put a fresh, modern spin on the traditional bowling experience, offering upscale amenities, state-of-the-art amusements, and a fun, inventive menu to create the ideal setting for every occasion—from unforgettable family nights to over-the-top private parties and corporate events.
The completely reimagined venue takes epic fun to a whole new level with a whopping 82 lanes of traditional and blacklight bowling, an interactive laser tag arena, two sports bars, and a brand-new arcade that boasts a stunning array of video games in addition to table game classics like ping pong, billiards, corn hole toss, and shuffleboard.
“Bowlero North Brunswick is one of our largest and most ambitious projects to date,” said Tom Shannon, CEO of Bowlmor AMF. “Our goal is to elevate the bowling experience with each new Bowlero we open nationwide, and we can’t wait for our New Jersey guests to see what’s in store for them at our latest location.”
Upscale Finishes and Style to Spare
A hip, modern ambience greets guests from the moment they enter Bowlero North Brunswick. Beyond the venue’s main lobby, which prominently displays a pristine 1969 Ford Mustang convertible, there’s a lively scene marked by plush laneside loungers, quirky-cool wall graphics, and a hip, new bar. The venue’s layout offers two unique levels of bowling entertainment. Guests can opt for Bowlero’s 48 modern, upscale lanes featuring custom lighting and massive video walls, or they can experience the classic fun of bowling on 34 traditional lanes that retain all the charm of an old-school, league-inspired alley. Whichever they choose, visitors can still expect to enjoy Bowlero’s exceptional menu and superior laneside service.
The entertainment experience at Bowlero North Brunswick takes on a new dimension with a state-of-the-art, 3,500-square-foot laser tag arena whose interactive urban landscape includes replica street signs from the surrounding community. The venue’s all-new arcade adds even more fun to the mix, with over 40 cutting-edge titles like World’s Largest Pac-Man, four-player air hockey, and Connect Four Deluxe, a life-size, digital Connect Four game.
In addition to its amusements, Bowlero North Brunswick will also feature two private event rooms that are perfect for kids’ birthday parties or special events. The venue’s private lounge, equipped with plush seating, a 70-inch HDTV, and available satellite bar, will afford guests an ideal gathering space for every type of party—all artfully engineered by an in-house team of professional event personnel who specialize in planning and executing one-of-a-kind occasions.
Extreme Eats for Everyone
Bowlero North Brunswick’s “Go Crazy” menu will delight local foodies with Instagram-worthy specialties like the gigantic “Party Pretzel” and the signature Behemoth Burger—a 5-lb, 14-inch-round party burger named one of America’s top burgers by USA Today. For dessert, Bowlero will offer its signature S’Mores Skillet—a delicious dish made with crunchy graham crackers, melted milk chocolate, oversized marshmallows, and a drizzle of caramel.
Don’t forget about Bowlero’s world-class sports bar, which features large flat-screen TVs and an engaging design that invites guests to mix, mingle, and indulge in one of the venue’s specialty cocktails, like the Mad Mai Tai, Old-School Moscow Mule, or the Dunk Tank—a fishbowl cocktail that’s perfect for sharing with friends.
Bowlero North Brunswick is Bowlmor AMF’s newest Bowlero location and the first of its kind to arrive in New Jersey. Total entertainment for every audience, Bowlero is the ideal venue for family outings, birthday parties, private gatherings, date nights, and memorable corporate events. Conveniently located at 1 Carolier Lane in North Brunswick, right off Route 1 North, Bowlero will be open Monday–Thursday from 4 p.m. to 12 a.m., Fridays from 3 p.m. to 2 a.m., Saturdays from 11 a.m. to 2 a.m., Sundays from 11 a.m. to 11 p.m., and will open outside of its normal operating hours to accommodate private parties or other special functions. For lane availability, reservations, or to plan a party or corporate event, please call (732) 846-2424.
For more information on Bowlero North Brunswick, please visit bowlero.com.
About Bowlmor AMF
Bowlmor AMF is the largest operator of bowling centers in the world, with more than 300 domestic locations, 8 locations in Mexico, and 3 locations in Canada that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide. Bowlmor AMF acquired Brunswick's bowling center business in 2014, and its portfolio of bowling retail brands includes AMF, Bowlmor Lanes, Bowlero, Brunswick Bowling, Brunswick Zone, Brunswick Zone XL and Brunswick's brands. For more information, please visit bowlmor.com, amf.com, bowlero.com and bowlbrunswick.com.